“If the program had a Yelp page, I’d give it 5 stars.”
– Michael McLaughlin
Marketing in 3 Minutes a Day.
Are you tired of investing in marketing programs …
and then never finding time to use the materials?
Imagine if there were a way to improve how you market your business without your having to complete a comprehensive program or even study an entire book?
Imagine if, instead of setting aside hours at a time to learn about marketing, you set aside just 15 minutes a week?
Imagine if, instead of bombarding you with way more information than you’ll ever use, you were given just a few dozen, simple, practical ideas?
And finally, imagine if, instead of having to read anything, it was presented in a “narrated slide show” format. One that you could simply watch and listen to while sipping your morning coffee?
Well, imagine no more – that’s exactly what The Penguin Program is all about.
Hi, I’m Michael Katz. I’ve been working as a solo professional since June 24, 2000, the day after I walked out the door of my last and final job.
I’ve made a lot of mistakes since then, but I’ve also figured many things out – things which help me market my business better and more easily.
That’s what this program is about – I’ve taken 45 of my best ideas, put them together, and created a bite-size video marketing course for you.
That’s right. Short video segments (average length: 2 minutes, 54 seconds), delivered to your inbox, five days a week.
Each segment covers a specific idea for helping you market your business and attract more clients and income.
“I used a version of your email to politely contact prospects who
were keen and then vanished. One person turned into a good client
and several others apologised for not getting back in touch.
“The price point on your programme is very affordable and I really like having the master list of videos that I can then review whenever I want to.”
Marketing Advisor & Journalist
Auckland, New Zealand
Watch it, learn something, start your day
There’s no homework. No exercises. No reading. No note-taking.
There’s nothing wrong with all that, but you and I know that’s what’s been getting in your way. Too much to get through.
Instead, the focus of this program is on giving you insights – showing you practical things and helping you become smarter about marketing your business.
>>> Just five ideas a week, so you’re never overwhelmed.
>>> Average segment length just three minutes, so you’re never “too busy” to watch.
One video each day (except weekends!), for 9 weeks in a row.
You’ll receive a complete list of all 45 videos immediately after registering.
Then, after that, you’ll receive one each weekday at 8 AM Eastern time for the next nine weeks.
“Okay, this bite-sized format definitely works for me. But what exactly do these videos cover?”
Here’s the complete list:
|Video #1||Using call-out quotes to promote your written content|
|Video #2||Why your relationships matter more than anything|
|Video #3||Why you shouldn't raise prices on existing clients|
|Video #4||How to write a "check-in email" to stay in touch with your network|
|Video #5||What matters most when writing a "from and subject" line in an email|
|Video #6||Why you need to write the way you speak|
|Video #7||How to offer a free content download|
|Video #8||How to get your content published by others|
|Video #9||Why you should never publish your prices|
|Video #10||The best book on selling for solo professionals|
|Video #11||Why you need to do (at least) one marketing activity each day|
|Video #12||How to manage your capacity|
|Video #13||How to develop systems for tasks that repeat that repeat|
|Video #14||How and why to rank your clients|
|Video #15||How to make your emails easy to scan|
|Video #16||Why you must focus on doing things at which you are particularly skilled|
|Video #17||How to use LinkedIn to stay in touch|
|Video #18||How to find your pricing sweet spot|
|Video #19||Why sharing personal information is so compelling|
|Video #20||Why you need to ignore the way most people price|
|Video #21||Why your pricing will never be objective|
|Video #22||Alternative formats for sharing content|
|Video #23||How to use the world's greatest relationship marketing tool|
|Video #24||Why you shouldn't worry about looking "unprofessional"|
|Video #25||How to identify your perfect client|
|Video #26||Why your best ideas and products need names|
|Video #27||How to shake loose dormant prospects|
|Video #28||How to develop products based on work you're already doing|
|Video #29||How to monetize your influence with affiliate programs|
|Video #30||Why your LinkedIn headline is wrong|
|Video #31||Why your prices are too low|
|Video #32||The one person you need to write to|
|Video #33||The benefit of staying in touch with your network (forever)|
|Video #34||How and why to offer choices in your package options|
|Video #35||When too much automation is a bad idea|
|Video #36||How to use Google Alerts as social media fodder|
|Video #37||The beauty of hosting your own event|
|Video #38||How to take advantage of your human advantage|
|Video #39||Why your focus is too broad|
|Video #40||How packaging helps prospects decide to hire you|
|Video #41||Why you need a strong opinion|
|Video #42||The danger of writing to nobody in particular|
|Video #43||Two simple tips for vastly improving your testimonials|
|Video #44||How to send holiday cards that have impact|
|Video #45||How to be a likeable expert|
That’s why I call it a “marketing course.” It’s a boatload of practical, useful content (and you know how big boats can be). A total of 2 hours and 10 minutes, to be exact.
All delivered in short, simple, video segments.
“Having watched all of the Penguin Program videos, what I most liked about the program was the short, small-bite video format. Easy to view, easy to re-watch ones I wanted to, and not revisit ones I didn’t. Same as why I enjoy tapas instead of a big entree these days.
“Of course, I also most liked the content. I not only enjoyed but also benefited from the reminders of your good, solid advice.”
Content Marketing Partners
Sugar Grove, Illinois
“Are you in the videos?”
Not exactly. You don’t see me; you hear me talking as I show slides that demonstrate the different ideas and concepts.
Not boring bullet point slides either. Images, examples, graphics … the kinds of things that improve understanding and insight.
“Are the videos in any particular order?”
No. And that’s deliberate.
If I put them in order, or grouped them into little modules on pricing, relationship building, selling, etc., you’d start to feel like you had to understand each section before moving on to the next.
Now you’re stuck again, making sure you’ve mastered module one before moving on to module two and each successive one down the line. It’s the same, “I don’t have enough time to learn all this” problem.
So I’ve mixed them up – on purpose. Each is like a short conversation with me. An insight, an “A-ha,” an opportunity to get smarter about the way you market yourself and your business. It’s an easier, more enjoyable way to learn.
“What if I want to watch them again?”
I hope you do. That’s why as soon as you register, you’ll receive a complete list – with links – to all the videos. So you can watch them as many times as you like.
This way, if you miss one, or lose one of the emails, or whatever, you’ll always be able to go back and find them again.
“How do I know this is worth the money?”
You don’t. At least not for sure.
That’s why I offer a full-price, money-back guarantee.
If you enroll in the program and at any point over the first 30 days, you don’t think it’s worth what you paid for it, I’ll refund the entire thing.
Additional Bonus Material
Bonus #1: The Likeable Expert Book
This is my most recent book and it’s the perfect complement to the video program. Each insight is less than a page long. All of them share practical advice and proven strategies for growing a solo professional business. Plus, it’s square, which is kind of cool. I’ll send you a copy – snail mail! – when you order.
If you’re going to work for yourself, you need to get comfortable with setting rates, talking about fees, negotiating payment schedules, etc. It’s not necessarily the point of what you do, but it’s clearly a part of the mix. This 52-minute webinar is focused entirely on setting fees and handling the money aspect of working with clients.
|Regular Option||Premium Option|
|The Penguin Program|
A Bite-Sized, Solo Professional
Video Marketing Course
|The Likeable Expert Book:|
121 Insights to Start Your Day and
Grow Your Business
|Pricing Your Professional Services |
A 52-Minute Instant Webinar
|Price||US $187.00||US $197.00|
“Bite-sized nuggets of good insights. Short, to the point, non-intrusive.
“I could almost immediately apply your common sense advice to my business.
“I liked that I can save every issue in my ‘Michael Katz’ folder in case I want to revisit.”
Content Strategist and Community Builder
Chestnut Hill, Massachusetts
This course represents the best information I’ve ever created in helping solo professionals become more successful. With 45 ideas and insights coming your way, this will make an immediate difference in your business.
Just click the blue box of your choice in the chart above and I’ll send you the complete list, with links, right away.
All the best,
Blue Penguin Development, Inc.
Questions? Please email me directly (email@example.com)
and let me know how I can help.
P.S. I’m offering a 30-day money back guarantee to take all the risk out of trying this program. Try it and I’ll send you everything immediately.
“There was something that I could take from almost everything we have done to date. I have gotten more out of this program so far then I did out of the $1k I spent with a business coach in January.”
Greenville, South Carolina
Video #1 has already made me glad I purchased the course! It gave me actionable info about how to use call-out quotes to continue to promote my blog, website, services, and business.
“I am loving these snippets – they are awesome. “
Margaret M. Cassidy
Cassidy Law PLLC
“I love the down-to-earth simplicity you teach. No complicated software – a pen and paper system. The series is full of practical advice.”
Sue Smith Romero
“This is a great program – and it genuinely is easy to get it done.”
“For the life of me, I can’t think of any way for you to improve on what you produce. Each issue always seems to hit the spot. I sit here listening with my mouth open, thinking, ‘Yes, he’s so right. Yes. Yes. Yes.'”